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4K HDR OLED TV, powered by the revolutionary Cognitive Processor XR. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design. BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony. With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?" Even get answers on screen, control smart home devices, and more. Bring the theater experience home, enjoy movies included with BRAVIA XR. Feel real life depth with ultimate blacks and our brightest ever OLED picture. A wide palette of naturally beautiful colors. Recreating lost texture, the intelligent way. Intelligent motion processing for fast-moving, blur-free scenes. All your entertainment upscaled to 3D surround sound. Voice Zoom 2 enhances voices for clearer dialog.